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A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

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  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

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