Google Ads Search

A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

April 11, 2022

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People to whom the company has previously advertised via traditional media channels
People who have heard of the company but have never visited the company’s website
People who previously purchased from a competitor’s website
People who previously purchased a large quantity of the website’s products

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