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According to the training, what are the primary roles of the strategist?

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  • Ensure the most impactful items are being worked on, lead client and team communication, and project management of the cycle and individual tasks.
  • Perform the user research, interpret the results into action items the team can then implement, and set up the tests to validate each action item’s hypothesis.
  • Organize all of the meetings, develop the reports, and work to upsell the client into additional value-add services.
  • Work with the client to create content for the site, develop wireframes, and manage all of the subcontractors.

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