Google Ads Search

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

April 13, 2022

190

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Up to 15 characters in each
Unlimited number of characters in each
Up to 10 characters in each
Up to 10 characters in one and 5 in another, for a total of 15

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