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Google Ads Video

Google Ads Video

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top...

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They can spur meaningful actions you can measure. They can entice users to provide their information. They can forecast reductions in pricing for...
Google Ads Video

You’re planning to run a video action campaign. How should you approach your measurement strategy?

Ramon -
Measure the full value with Google Ads conversion tracking and exclude lighter conversion events. Measure only complete offline conversions for a more accurate...
Google Ads Video

To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

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You’d use masthead ads and non-skippable in-stream ads. You’d use skippable in-stream ads and bumper ads. You’d use skippable in-stream ads and non-skippable...
Google Ads Video

You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution...

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You’d use use core performance metrics. You’d use Brand Lift. You’d use use viewability with Active View. You’d use use forecasting reach of...
Google Ads Video

What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated...

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Lead form Sitelinks Product feed LocationGoogle Ads Video Certification Exam AnswersPass the assessment and earn a certification
Google Ads Video

How should you approach creative effectiveness in order to boost performance of video campaigns?

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Start with all-new video ad creative that’s already working well for other platforms. Continue running campaigns with existing creative and slowly introduce new...
Google Ads Video

If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

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Affinity Audiences and Life Events Affinity Audiences and Custom Audiences In-Market Audiences and Custom Audiences Life Events and In-Market AudiencesGoogle Ads Video Certification...
Google Ads Video

You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and...

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Use engaging pacing and tight framing. Set up scenes to be zoomed out so viewers can see all story elements. Build suspense with...
Google Ads Video

What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

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Awareness Consideration Hybrid ActionGoogle Ads Video Certification Exam AnswersPass the assessment and earn a certification
Google Ads Video

To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?

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Consideration Awareness Action PerspectiveGoogle Ads Video Certification Exam AnswersPass the assessment and earn a certification
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