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How do Smart Shopping campaigns work?

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  • Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.
  • Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
  • Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach

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