How does the linear attribution model calculate credit?
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- Equal credit is assigned to all interactions that occurred before the conversion.
- 5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.
- More credit is given to interactions that happen closer in time to the conversion.
- All credit is assigned to the last interaction that led to a conversion like a closed won deal.