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Thursday, June 8, 2023

If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

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  • You should use Unique Reach and Frequency.
  • You should use Viewability with Active View.
  • You should use Brand Lift.
  • You should use Reach Planner.

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