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Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section on the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?

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  • Ask a series of questions to understand more about the new idea, then strongly recommend that all new ideas be considered and built after the initial launch pad goes live.
  • Talk to your team about the effort required to implement the client’s new idea. Then slide the launch date back the required five days to implement the new idea.
  • They should wait to mention any new ideas until after the first six months because the launch pad and first six months of the continuous improvement cycles are already planned out.
  • Include the new section into the initial launch pad because the client promised to quickly get you great content for the section.

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