In addition to defining your winning aspiration, what three questions will you need to answer as you create and communicate a customer-in strategy?

April 16, 2022

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Where you want to play, how you will win, and what measures you’ll use to see that you’re successful
Who your target customer is, what products you’ll sell, and what competitors you need to beat
Who will design the strategy, who will execute it, and who is likely to fight against it
What is your name, what is your quest, and what is your favorite color