Google Ads Search

Match each Search Audience solution with the benefit that it can bring to your campaigns.

April 11, 2022

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Detailed Demographics
In-Market Audiences
Customer Match
Remarketing Lists for Search Ads

Drive consideration among people who are actively researching the products or services you offer. (2)
Reach people based on the likelihood of their marital status, education, parenting stage, and home ownership status. (1)
Reach people who visited your website in the past. (4)
Upload your customer data into Google Ads and connect with these audiences. (3)

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A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)

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