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Friday, February 3, 2023

To maximize performance, how should you set up your Smart Shopping campaigns?

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  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.

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