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Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

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  • Displayed ads are relevant to a potential customer’s Google search.
  • Potential customers can search the ads for specific products.
  • Ads appear intermixed with organic search results.
  • Ads send follow-up information to the potential customer.

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