HubSpot Growth-Driven Design Agency Exam

True or false? Your agency’s strategist should be included in the sales conversations.

April 9, 2023

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True – The strategist should replace the sales reps in the last few conversations and be responsible for pitching the proposal.
True – The strategist will know what questions to ask and expectations to set in order to match services and properly scope the engagement.
False – Involving others in the sales process adds complexity and time to the sales process.
False – Pulling the strategist from their daily activities slows down progress with existing clients.

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Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

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Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling __________ and __________, not _____________.

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