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What is the difference between the buyer’s journey and customer journey?

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Inbound Marketing Certificate

  • The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase.
  • The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team.
  • The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting customers.
  • The buyer’s journey focuses on how leads engage with your website, while the customer journey focuses on how customers engage with your website.
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