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Thursday, February 2, 2023

What kinds of information does your sales team likely need included in each persona?

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  • The size of the target market represented by each persona
  • The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation
  • The goals and challenges the persona typically has that your product can help with
  • They’re quota for the number of sales they need to close with that persona each quarter

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