- They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
- They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
- They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
- They should be aware that people are switching between the many streaming services available and have shorter attention spans.
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