Google Ads Video

What streaming trend should YouTube advertisers be most aware of?

March 6, 2023

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They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
They should be aware that people are switching between the many streaming services available and have shorter attention spans.

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If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

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You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?

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