Google Ads Search

What’s a best practice for using ad extensions?

April 11, 2022

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Use extensions only at the ad group level.
Use ad extensions only if you are advertising services.
Use at least three extensions per campaign or ad group.
Use no more than two extensions per campaign or ad group.

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A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.)

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