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Saturday, January 28, 2023

Who at your company will buyer personas most benefit?

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  • The marketing department because buyer personas are primarily a marketing tool.
  • The sales team because buyer personas are primarily meant for qualifying leads.
  • All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.
  • Executive leadership because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.

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