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Tuesday, February 7, 2023

Who should be involved in creating your buyer personas?

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  • Marketing should create your buyer personas because they have the most data about prospects.
  • Services should create your personas because they have the most data about customers.
  • Your executive leadership should create your buyer personas because they best understand the company vision.
  • Anybody who interacts with your customers, directly or indirectly, should be invited to give input.

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