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Thursday, June 8, 2023

You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

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  • Remove supers so they don’t compete with the audio.
  • Add closed captions since most viewers will watch with sound off.
  • Increase the pace and tighten the framing.
  • Lower the brightness to optimize for mobile device viewing.

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