Your new client is a travel company that helps businesses set up company team building activities and retreats. While conducting your content audit, you find a printed brochure with pricing details and customer testimonials. How should you evaluate the performance of this content?

April 4, 2023

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Talk to sales reps who have used this brochure to see if it’s helpful in the sales process.
Speak to your client’s customers who have previously interacted with this content to get their feedback.
Include this piece of content in your audit, but you can only evaluate the performance if it’s available online as well.
Share the brochure with the other members of your agency to get an unbiased opinion on the effectiveness of the content.
A and B
C and D
All of the above