Google Ads Video

You’re planning to run a video action campaign. How should you approach your measurement strategy?

March 5, 2023

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Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
Measure only complete offline conversions for a more accurate return on investment calculation.
Measure the full value with Google Ads conversion tracking and include lighter conversion events.
Measure only complete online conversions for a more accurate return on investment calculation.

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You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

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