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Tuesday, May 30, 2023

YouTube advertisers should understand which of the following trends about streaming?

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  • People watch YouTube on connected TV devices, which further extends YouTube’s reach.
  • Production companies act as gatekeepers, since they control the biggest distribution channels.
  • People switch between the many streaming services available and have shorter attention spans.
  • Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.

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